Email signatures in your business

We live in times of electronic communication. Probably many of you would agree that it's faster, safer, more efficient, and... ecological. No wonder then, that every successful marketer is well trained in all email marketing powerful strategies. Email marketing is a form of direct marketing as it targets our potential clients directly. It's based on delivering commercial messages to customers. These messages aim to attract the clients' attention to advertised services or products. There are many ways to do that, for instance, by sending email newsletters or some special discounts for customers rewarded for their loyalty to company (we don't want loose them!).

So, the marketers ask the question: How to make these messages attractive enough to at least get a few seconds of clients' attention, instead of get kicked from their inboxes as a hated spam?

Well, there is a whole education on that topic and that surely can be confirmed by Marketing, Business or Public Relations students, but on this blog we will rather focus on a particular issue from this area: email branding creation with use of company signatures and disclaimers.

To get a better idea of what we're writing here about, see the screen-shot below. It presents the first results of Google search among images on phrase: email signature.

Maybe for some people, adding a nice footer to email seems to be banality, since we are offered so many user-friendly tools to design and create our own digital signatures. In this case, those sharp-witted folks are most welcome to take part in our ranking for the top 10 company emails signatures. Obviously, the top email signatures are supposed to be professional, informative and original at the same time. For those folks, who still search for some practical tips and guidelines, we hope to make this blog the best source of inspiration and useful tutorials!

Enjoy and share your ideas!

More:
Email signatures Exchange 2010
Exchange 2007 email footer