Email footers as a marketing tool

Email footers are a popular branding tool. Companies usually add email footers with logo and company's or employees' contact details. Additionally, we can quite often see the little lines of text at the bottom of messages. These are legal notes or warnings - email disclaimers. Apart from that, email footer can be used as a promotional banner linking to website or it can include message supporting a whole marketing campaign.

The advanced email template editors also enable user to place header or stamp side-banners.

See below some examples of using footers by companies for their marketing purposes:

Add a Christmas flavour to your email signature.

Start from finding a proper email signature editor that allows you to easily upload pictures unless you are content with a default one which is natively build into your email client.

A signature which I'm going to present here is a very simple example of adding 'Christmas touch' to your standard e-mail signature. This element will be used only temporarily - till the end of Christmas time obviously!

So let's begin.

First we have to decide what information will be included in our signature. I've decided to use only the blog title and the web address. This information will be normally typed into Template Editor in my program. I also need two nice graphics - a cute snowman and a stylizes writing with Christmas wishes (we remember that fonts offered by our signature editors are usually limited, so we have to use an image if we want some fancy font in our design). If you wonder where you can get such elements from, don't worry - there's plenty of free images in the Web. Just make sure you read its licence of use - if they are free for private or commercial use.

Now we have a quick job to do in our signature editor. For me personally, the easiest way to create signature is to start from inserting a simple two-cells table. In the first cell I insert my picture. I can browse it from my computer just using the "Picture" > "Insert the picture" option. You should have a similar function in your editor.

I can work a bit with the look of my basic information (name and web address), so I set up Berlin Sans FB font and 14pt size.

As a result, my Christmas emails will be signed like that:

I hope you like it!

Christmas madness in your mail inbox

And so the Christmas time is spreading its shiny glass balls and smiling Santas all around again! We immediately start receiving the whole bunch of  colourful commercial e-mails and newsletters, full of snowflakes and Christmas gifts along with special winter promotions.

It's also not hard to find in your inbox elegant Christmas greetings from familiar companies, clubs and societies - it's just a symbolic expression of their delight to have you as a loyal customer or a trusted member.

And finally it happens to you to get funny e-mail Christmas cards sent from your friends either with a genuine and good intention or just by their accidental consent for a spamm to do its job. By the way, it's really a good time to see how smart your spamm filter is!

And how about you? Do you feel ready to join the Christmas enthusiasts and think it's a great occasion to add a little personal festive accent to your every-day messages? After all, subtle image and short but frank wishes just next to your standard e-mail signature could look nice. Nowadays, email signature editors give quite a lot of options to twist your email footer a little bit, so don't be afraid to be creative. See the little collection of the exemplary email Christmas cards and signatures browsed from the Web. Obviously, they are under copyrights of the companies that created them, so please treat them only as an inspiration and don't copy them for your own use.