With new possibilities of digital graphic and email management software, email marketing is now more powerful than ever. Just look at emails that we get every day, even the most evident spam! All the messages with promotional stuff not only 'shout at you' with the tempting headlines, but more and more often include something else to attract our attention...
It can be a jumping or shining animated gif...
or a colourfool footer...
or a nicely designed side-banner...
and some companies add even comic strips as a part of their marketing campaign!
Since the first example is most likely to annoy a recipient rather that encourage a potential client to check out the offer, the rest of ideas can work pretty well. As most marketers know,
a well-matched and eye-catching images are more than compelling words. While this is something you may understand and agree with in theory, it can be difficult to execute in practice if you don't have a proper tool to implement your concept. Sometimes a nice and professional look of your emails depends on a program that you use. Big organizations usually equip their administrator with a professional email management software that includes an advanced and user-friendly template editor. This editor allows one's to easily upload photos, logos and rotating banners, to test them and view in Plain Text, HTML and RTF. In large companies with hundreds of employees it's important to implement their unified signatures automatically.
